Nomme de Guerre of visual artist Mark Carson, began his career in 2008 under the influence of his admiration for fashion with his then brand Kaviar & Cigarettes, after bolting out of his conservative family home in East Los Angeles. He quickly found his true calling while exploring the subcultures of Los Angeles when the nomadic creative found himself drawn to fashion + visual arts in New York City. Today his mark can be found in both popular and unassuming locations around the world – the striking logo, “freeface”, is a signature emblem representing rebellion. In 2016, Marcarson opened the NOT FOR THEM Art House in Long Island City located several blocks from MoMA PS1, which quickly gained recognition amongst artists and collectors.