
Marcarson
began his career in 2008 under the influence
of his admiration for Marcel Duchamp, Francis Bacon and
Paul Klee. After bolting out of his conservative family
home in East LA. He studied psychology after high school
but quickly found his true calling in his street wear
brand Kaviar & Cigarettes while exploring the
subcultures of Venice Beach, before the nomadic creative
found himself in New York City. Today his mark can be
found in both popular and unassuming locations - the
striking logo, "freeface", is a signature emblem
representing the freedom to live life as you see it
In 2016, Marcarson began painting and was offered a
gallery space near MoMA PS1. This is when he started NOT
FOR THEM, an art house/concept gallery of his own works,
which quickly gained recognition among artists and
collectors. He has worked with countless brands,
institutions and agencies; He collaborated with media
outlets such as magazine High Snobiety or Boiler Room;
in 2019, Marc Jacobs commissioned his artwork & vision
for their perfume "Daisy".