THE GENESIS OF BRUNCH CAME UNEXPECTEDLY. THE CENTERPIECE OF THE SERIES—A WOMAN CAUGHT IN THE JAWS OF A CROCODILE—ORIGINATES FROM A STRIKING IMAGE BY HELMUT NEWTON, A PHOTOGRAPHER KNOWN FOR HIS PROVOCATIVE, FASHION-FORWARD COMPOSITIONS. IN THE ORIGINAL BLACK-AND-WHITE PHOTO, A MODEL RECLINES DRAMATICALLY INSIDE THE GAPING MOUTH OF A CROCODILE STATUE—STYLIZED DANGER, PURE PERFORMANCE. THE IMAGE LINGERED, UNUSED BUT NOT FORGOTTEN. ONE LATE SUNDAY MORNING IN NEW YORK'S EARLY SPRING HAZE, NOT FOR THEM FOUNDER MARCARSON FACED A BORDERLINE LOBOTOMIZING HANGOVER IN THE THICK OF A CROWDED BRUNCH SCENE. SHEIN FLORAL PRINTS, SPREADSHEET-FACTORY-WORKING MEN DOING BOTTOMLESS MIMOSAS (SIT WITH THAT FOR A MINUTE), A BACHELORETTE PARTY BARKING SATANIC INCANTATIONS–THE SWIRLING CACOPHONY OF SIGHTS AND SOUNDS CRESCENDOED INTO A STATE OF MALNOURISHED, DEHYDRATED EXISTENTIAL HORROR SUPERIMPOSED OVER POLY-BLEND HELLFIRE. THE NEWTON IMAGE FLASHED BACK INTO VIEW. THE WOMAN, THE CROCODILE, THE ABSURDITY—IT ALL CLICKED.