Visual artist Mark Carson - nom de guerre Marcarson found his true calling while exploring the subcultures of Venice Beach; the nomadic creative found himself drawn to art, music and fashion, and created "Kaviar & Cigarettes" in NYC in 2008. 

Today his mark can be found in both popular and unassuming locations - the striking logo, "freeface", is a signature emblem representing rebellion and a touch of anarchy. 

In 2016, Marcarson opened NOT FOR THEM, an art house/concept gallery of his own works in NYC, right behind MoMA PS1, which quickly gained recognition among artists and collectors. 

Marcarson’s work has an avant garde comedy, tongue in cheek approach to exploring cultural references and self experiences.

He has worked with countless brands, institutions and agencies; He collaborated with media outlets such as magazine HighSnobiety or Boiler Room; in 2019, Marc Jacobs commissioned his artwork & vision for their perfume "Daisy".

SHOT BY CHARLES ROUSSEL

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